I love McSweeney’s, both the quarterly collection of literature as well their other publications and books. Besides the care and crafting of the content, the quarterly collections have really interesting artwork and packaging. I just got issue 28 and this one takes the cake from the packaging perspective. And then I thought, “why is it that only Apple products get unboxing photos?” So, for your pleasure, I present to you the McSweeney’s Issue 28 unboxing. You’ll note that each little book is one story.
